In a twinkling of an eye, 2019 has entered the second half, as we all know, every year for many LED display manufacturers, is the industry off-season, and this year is even more "life will not be too good". On the one hand, the demand is depressed under the impact of continuous saturation of the market, and there is no rebound in many traditional markets at present; on the other hand, in order to stimulate the market demand to rise, manufacturers continue to reduce profits and other ways to grab ahead and overdraw future orders, after the middle of the year, they must bring about a round of market sales decline...

     It can be seen that, under the influence of factors such as overdraft ahead of time and continuing weak demand, what will happen to the development trend of LED display market in the second half of 2019?

     Continue to follow the current industrial situation. According to the competition and development of LED display market in the first half of this year, there are two different market strategies in the industry: one is that the price war continues to prevail, while ensuring the quality of products, the price of products continues to decline, at the same time, the price war begins to spread from channels to high-end markets; the other is that the price war continues to dominate the market. For many screen companies in the industry, there are more and more resistance in the high-end market, leading screen companies are becoming stronger and stronger, and the competition in market segments is more intense. Many manufacturers are facing the embarrassment of abandoning their transformation.

     The so-called "military to shield, water to cover up", for LED display manufacturers who have experienced numerous storms, no matter how difficult the industrial environment can change, continue to follow the first half of 2019 market methods and means, stabilize the second half of the year.

     The industry as a whole lowered market expectations and started afresh. In the past few years, although the transformation of the LED display industry is slow and difficult, the overall situation is optimistic and positive, and has achieved periodic results. Since this year, the downturn of the external market and the weakness of consumer demand have disrupted the original transformation process and deployment of many manufacturers to a certain extent, but this does not mean to change the pace, but requires manufacturers to find the right direction and start afresh.

     In the second half of this year, with the market likely to continue to decline and bottom down, it is necessary for LED display manufacturers to learn to lower their expectations for the growth of the year's market, and to turn their focus to further strengthen internal work, constantly enhance their technical, innovative, product, brand, marketing and service capabilities, and return to the original heart of the enterprise. So we can really find the market management standard, and really pay attention to the experience and value of products to users.

     Surprisingly, a rescue campaign was launched to change the situation. Over the past two years, for many people with LED displays, * the feeling is that the market is becoming faster and more complex. New technology trends such as COB small spacing, Mini LED/, Micro LED and so on are rising and falling. In this case, many manufacturers have begun to adopt new tactics and new play methods of "changing strain" and "changing lead", keeping close watch on the changes of market and demand, and taking the lead in technology/product innovation, so as to win the initiative of the future market.

     At present, the whole LED display market is changing more than expected. All this, although bringing a series of new challenges, has also increased new business opportunities and space. Because all innovation begins with breaking the old!

Source: Huicong LED screen